Bargain beauty review – W7 Soufflé Mascara

I’ve got a number of W7 items to review for you over the next few weeks but my absolute favourite of the group is this product – The ‘Soufflé Mascara’.

The tube instantly caught my eye simply because I love the colours, that dark turquoise/teal colour with the purple/pink text just looks really nice and it’s very appealing to the eye without being in your face. At the end of the day that doesn’t Really matter but if I was picking between a number of mascaras and didn’t know which to pick I would end up going for the one that had the nicest packaging.

Secondly I was intrigued by the name of the product, the word ‘Soufflé’ conjuring up images of a light, airy texture which is re-enforced by the the tagline ‘Whip up your lashes’ – I most definitely liked the imagery behind this and the idea of a mascara with this sort of texture.

Although I’ve definitely got used to little plastic wands, with short bristles, and in a lot of instances I like them, when I see a brush with these long, bushy bristles a part of me does a little ‘yay’. The first mascaras I used, and loved, had this sort of brush and before I tried the smaller plastic offerings I was convinced this was the only type I’d like. Of course I’m lucky and both types work for me, I still get happy when I get a mascara like this.

As promised by the name, the formula does seem light and, as such, it’s lovely when it’s applied – It’s not too thin like some products, but light enough that you can avoid clumping with ease. I think photos are the best way to show you. Please forgive my errant eyebrows, I’ve been letting them go awry for a little while so I can have a real good go at them when I need to.

These are my lashes without any mascara at all, and no curling – Totally natural.

As you can see in the two photos above the mascara adds a really nice length to the lashes, it separates them nicely and it gives some volume too. It’s not the type you’ll use if you’re trying to replace false lashes, but it’s the type of mascara I pick up regularly as what I’m looking for is natural but improved. I don’t want them to look spider like and massive I just want them to be a bit fuller, a bit longer and with some nice separation and that’s exactly what this mascara does. It’s a definite winner for me.

You can pick W7 products up from a variety of places (as here) but I definitely recommend googling a product before scouring any one store as different places stock different items and it’s worth shopping around for these. From my quick searches I can find this mascara for around £4 but you will need to shop around to find the best prices.

What’s your current favourite mascara? Bargain or high end? I’d love to know, as someone who used to never use mascara I’m a total addict now! 

This post contains press samples – Please see my disclaimer here


  1. beautyqueenuk August 3, 2014 / 11:49 am

    Ive become quite a fan of W7 products, the palette I have is stunning and this looks pretty good too x

  2. Lynda Beech August 4, 2014 / 12:22 pm

    I'm lovin' Seventeen HD mascara paired with Essence Big Lashes Volume Curl mascara, They make my lashes long and volumised 😀

Leave a Reply

Your email address will not be published. Required fields are marked *