Even toothpaste can be spooky this Halloween! Beverly Hills Formula Perfect White Black Toothpaste Review

I was a little taken aback when I was asked if I wanted to write about a ‘spooktacular’ toothpaste this Halloween… It’s not exactly the sort of thing you expect to see when you open up your inbox, that’s for sure. The Beverly Hills Formula ‘Perfect White – Black Toothpaste’ is exactly that, though, absolutely worlds away from your normal whites and blues!

The toothpaste was, originally, sent to me for Ethan to try but when I found out that it had very mild abrasion I wasn’t sure it was for the best – I’ve been trying it out, though, so that I can tell you if it’s any good and I think that we’d only need to wait a few more years for Ethan to use it, but I’ll explain why a little later on.

The reason that this toothpaste is black is because it has ‘activated charcoal’ in it – It’s claimed to be an effective but, also, safe way to whiten teeth and it’s also said to combat plaque, gum disease and bad breath. I have really weak teeth and they tend to get discoloured easily so I am always interested in good products for my teeth, but I’m also, always, quite sceptical too.

Before I squeezed any of the toothpaste out I wasn’t sure if it was going to be ‘black’ as in Really black. I half thought it might be white with a black stripe, or maybe a grey sort of colour but, no, this stuff really Is black! As such, you can see why this is being called a ‘spooktacular’ toothpaste, what better a way to encourage your kids to brush than with something so fitting with the Halloween season?! Add that on to the fact that Halloween is a time when little ones are encouraged to eat more sweets than normal, this product could be a real saviour in lots of homes!

You might be thinking ‘But didn’t she say she didn’t want her son to use it because it’s abrasive?’ and if you were, you’d be right. My son is only 4, though – I discussed this with my contact and her children who are more about the 10-year-old mark use this and she’s happy for them to. And, to be honest, I really understand why. Although they have to discuss this toothpaste  being abrasive you really wouldn’t think of it that way when using it (I don’t like really abrasive products myself) – When you use it you get the subtlest hint of something slightly powdery but only very very gently, I’d never have guessed that it was abrasive at all if it wasn’t for the graph on the side.

If you look at the photo above you can see some graphs, the one to the far right is to illustrate how low the abrasiveness is in this product and the ‘Perfect White Black toothpaste’ is the one at the top, the absolute lowest by far. When they say it’s low abrasive, they really do mean it. I avoid whitening toothpastes as I don’t want them to cause more damage than good, if they’re too harsh, but I definitely don’t feel that I’m at any risk for this and, if Ethan wanted to get this one Halloween in a few years time I’d definitely say yes!

There is one, ever so slightly little point, that I’ve missed out with all this talk of graphs and anecdotes… What do I think of this toothpaste? Well, as it happens, my teeth have never felt so clean with a manual brush! Honestly, I love it. It’s comparable to when I use an electric toothbrush which I consider very impressive. I’ve not done any photos, and I’m not suddenly going to be blinding people with my smile, but I definitely feel that this has whitened my teeth a little and I will definitely carry on using it until the tube runs out and I’ll consider getting it again after that.

The toothpaste can be bought from Superdrug, here: http://www.superdrug.com/Beverly-Hills/Beverly-Hills-Formula-Perfect-White-Black-toothpaste-100ml/p/722757#.VEWJCPldWro , for £4.99 – There’s still plenty of time before Halloween to go and pick it up, give your children a non-sugary Halloween surprise!

This post contains PR samples – Please see disclaimer here


  1. Steph C October 21, 2014 / 11:59 am

    I've reviewed this as well for myself as i don't have kids and I love it. I've even bought two more tubes of it.

    I didn't expect it to be black black either and it really doesn't feel abrasive at all to me.

    my teeth are funny colour wise due to having braces as a kid so i don't think it changed the colour of mine (Nothing will) but my teeth have never felt so clean.


    • admin October 22, 2014 / 12:28 pm

      See I keep umming and ahhing about the colour change but yesterday I looked in the mirror and said 'Yes' it has definitely whitened them a bit, and yeah, how clean they feel is amazing xx

  2. Angelina November 24, 2014 / 7:10 am

    I am also always interested in good products for my teeth, but I'm also, always, quite sceptical too. Thanks for sharing.

  3. fleet dentist May 13, 2015 / 12:19 pm

    black toothpaste for white teeth. Interesting !

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