I ♥ Makeup – ‘I ♥ Obsession’ palettes in ‘Born to Die’ and ‘West End Girls’

You’ll probably have seen posts about these already, but if you’ve read any of my recent posts you’ll already know that I’m still playing catchup where I’m behind on things. I won’t go in to it, again, because it feels like I’m starting all my posts this way. But, yay, Makeup Revolution!

These are, actually, from Makeup Revolution’s sister brand I ♥ Makeup and they’ve been out for a few weeks now – They are the ‘I ♥ Obsession’ palettes and I have them in two sets of colours, ‘Born To Die’ and ‘West End Girls’. The palettes, each, contain 10 shades and are a very, very reasonable £3.99 each.

‘Born To Die’ palette

‘West End Girls’ palette
All the shadows are patterned, in some way, some embossed with a design and some with a raised design – I think this gives them a really fun, interesting look as do the pink ferrules of the sponge applicators. But what you most want to see is the swatches and I’m not going to keep you waiting any longer!

It almost goes without saying that I love a neutrals palette, it’s somewhat of an obsession now (pun not intended but I quite like it, none the less). That aside, there’s something I really love about this, particular, neturals palette. You’ll see, as you look through the photos, that most of these shades don’t even have a hint of shimmer in them, but they’re also not obviously matte, either.

There’s a stunning sheen to a lot of these shades that leaves them sitting part way between a matte and a shimmer shade and, I have to say, I love it! The formula is soft, it applies nicely and it’s unlike anything else I own, Of course there’s some obvious shimmers in there, too, and the first shade of the palette packs so much shimmer that it glows.

Just as with the last two shades in the top pictures, the first two in this picture are ones which hold the sheen that I’ve previously mentioned. It’s nice, in a neutral palette, to have some grey toned shades as well as the more obvious brown tones – This allows for people who want a standard smoky eye to be able to make it, as well as those who look for a subtler brown toned look. This palette would be great for taking away if you wanted a neutral eye for the day and then a greyer smoky eye for the evenings. The black glittery shade on the end would give a really glitzy look to a powerful smoky eye. 

And some nicely pigmented matte shades, to end the palette with. These four are a lovely finish to the palette, offering up matte versions which mirror the pale, brown and grey shades from the row above. These could be used in conjunction with the shimmer and sheen shades, or they could be used to create a completely matte look of their own.

Where the previous palette was subtle, but with an added dimension, this palette is bright and full of beautiful shimmers and jewel tones. The first three shades are, possibly, my favourite three from the palette – The bright copper might be too warm for my eyes but I’m going to try it, anyway, because it’s just so beautiful, and the brown and purple are just such lovely, wearable shades. 

Lots of glitter in these three shades, they’d all make for a seriously glam evening look. The blue/black shade is gorgeous, and such an amazing balance of shades that it really stands out, though I’m not sure how I’d use it in a look. The middle, grey/mushroom shade, though, is one that I’d definitely be able to wear. 

To finish off the palette we have a matte, cream shade, a soft pink shade with beautiful golden glitter, a pale golden shade with shimmer and then a shade which looks like a golden cream in the pan but turns into a bright, super shimmery yellow gold colour once applied. This four shades would all be great for varying degrees of highlighting, or for adding to the centre of the lid, in a look, to brighten it and bring it to life. 
I really like the formulas of these palettes – The shimmers are amazing, the sheens are soft and subtle with an inner light and the glitters give just the right amount of glitz whilst the mattes are nicely pigmented and soft to blend. For £3.99 you really can’t go wrong with these, I think I’ll be picking up ‘Pure Cult’ with its pinks and neutrals, when I get the chance. 

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I was sent these palettes for my consideration for review purposes – All opinions are honest and are my own


  1. Emily Moodie March 21, 2015 / 11:29 am

    What a great post, in depth review and gorgeous swatches! I love makeup revolution, but don't actually own anything from i ❤ makeup. Definitely going to pick one of these up when I make an online order next! Think it'll be West End Girls Palette x

    emily x ❤ | emilyloula

    emily x ❤ | emilyloula

  2. Leanne Webber March 21, 2015 / 1:59 pm

    Such a great informative review!
    I never knew they were a sister brand to Makeup Revolution but did find the products to be a similar quality so I guess that makes perfect sense!
    Leanne xx

  3. beautybyalicee March 21, 2015 / 5:51 pm

    These Obsession palettes look incredible, definitely need to pick one up, this particular one is lovely. The first shade looks like such an amazing highlight shade!

    alice x | beautybyalicee | bloglovin'

  4. Isabel O'Brien March 31, 2015 / 4:53 pm

    I haven't tried anything from their I <3 Makeup range. I have a lot of neutral stuff from MR already but I'm really tempted by these. I'm like a hoarder. :O

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